Every single week, I jump on an onboarding call with a florist who is exhausted. Not because they don’t love their work — they do. But because they are barely holding their business together.
And the hardest part? Hearing the same heartbreaking story again and again:
- “I haven’t paid myself in months.”
- “I keep putting money back into the business just to cover bills.”
- “There’s nothing left after wages.”
- “I’m working nonstop… but where is the profit?”
It absolutely breaks me, because I’ve been there. I know exactly what it feels like to give everything — your time, your energy, your creativity — only to look at the numbers and feel defeated.
And then we work together, and we do a Margin Assessment. We dig deep. We look at the reality of your costs, your pricing, your wastage, your markups, your patterns.
And suddenly things click.
We create a gentle, achievable pricing plan. Not a massive overnight change — just slow, steady adjustments so your customers stay with you and your confidence grows.
And this is the part that gets me every time.
Once you’re set up in Florist IQ…
- You finally see what accurate pricing looks like.
- You finally see the profit that was slipping through the cracks.
- You finally feel in control again.
I created Florist IQ because florists deserve better.
- You deserve to be paid.
- You deserve a thriving business.
- You deserve to love floristry without sacrificing your financial wellbeing.
If any part of this sounds like your story…
Please reach out. I’d love to chat, look at your numbers, and show you what’s possible.
No pressure. No judgement.
Just support — from someone who truly gets it.
