Our Story: Florist IQ was born out of the passion and determination of our founder, Melissa Westcott. With a solid background in business but no prior experience in the floral industry, Melissa opened her own florist shop. It didn't take long for her to realize that pricing was a complex and crucial aspect of the business. Struggling to ensure accurate pricing and maintain the desired profit margin, Melissa knew there had to be a better way.

Driven by her entrepreneurial spirit and a desire to find a solution, Melissa embarked on a journey to revolutionise pricing strategies in the florist industry. Combining her business acumen with a love for flowers, she tirelessly worked on developing Florist IQ—a powerful software platform that would simplify pricing processes and empower florists to make data-driven decisions.

Our Mission: At Florist IQ, our mission is clear—to empower florists like you to thrive in a competitive market by providing you with the tools and insights needed to optimise pricing and maximize profitability. We want to transform the way you approach pricing, ensuring that every arrangement and bouquet contributes to your success.

Why Choose Florist IQ? Choosing Florist IQ means choosing simplicity, profitability, and ongoing support. With our intuitive platform, you can streamline your pricing processes, eliminating the headaches of manual calculations and spreadsheets. We provide you with valuable insights and analytics to make informed decisions, allowing you to set optimal prices based on real-time data.