Meet Tania, the owner of a charming florist shop in regional NSW.
For three years, she poured her heart into her business — crafting beautiful arrangements, delighting her customers, and working tirelessly to make her shop thrive.
But despite all her effort, something wasn’t adding up. Her sales looked strong, but the profit simply wasn’t there.
Her accountant gently told her what she already knew deep down: something was slipping through the cracks.
When she took a closer look, she started to notice the little things.
- An extra disbud here. A few extra roses to fill out a bouquet.
- Skipping the charge for the cellophane because it “didn’t seem worth it.”
- Or adding something special for a loyal customer — without charging for it.
These small, well-meaning gestures were adding up to something big.
That’s when Tania discovered Florist IQ.
She entered her flower invoices, set her margins, and started pricing her arrangements accurately — stem by stem, wrap by wrap. And that’s when the magic happened.
In her first week, Tania found $2,500 in lost revenue.
That’s $2,500 worth of flowers and sundries that had been walking out the door for free — every week — simply because her pricing wasn’t consistent.
And she’s not alone. So many florists share that same story — because in floristry, we care deeply about making things beautiful, sometimes at the cost of our own profit.
The Results
Within six months of using Florist IQ, Tania saw her revenue increase by 40%.
With accurate pricing built into every bouquet and arrangement, she finally had clarity and control over her profit. She could see exactly where her money was going — and where it needed to stay.
The best part? Her business could now afford to send her and her family on a well-deserved holiday. She also brought on an extra team member, giving her more time to focus on creativity and growth instead of endless admin and number-crunching.
“I used to think being a florist meant working harder to make it work — now I know it’s about pricing smarter. Florist IQ gave me back control and confidence. It’s the best thing I’ve done for my business.”
💬 In Tania’s Words
Florist IQ helps florists price confidently, profit consistently, and finally see the value of their hard work reflected in their bottom line.
