Why Every Florist Should Use Our Free Margin Assessment Tool
When you’re surrounded by fresh flowers, happy customers, and a buzzing shop, it’s easy to assume business is blooming in every way — including your bottom line.
But here’s the truth most florists don’t talk about: sales don’t always equal profit.
Many florists work long hours, pour their heart into every arrangement, and still end the week wondering…
💭 “Where did the money go?”
The reality?
Margins — and understanding them — make or break your business.
What Is a Margin and Why Does It Matter?
Your margin is simply the difference between what you sell your flowers for and what they cost you to create. Sounds simple, right?
But in floristry, it’s not that straightforward.
🌷 Fresh flower prices change daily.
📦 Consumables like ribbon, boxes, and oasis add up fast.
🚛 Delivery fees and labour costs can eat into your profit without you realising.
If your prices aren’t consistently calculated based on accurate margins, you could be working for less than minimum wage without even knowing it.
The Aha Moment That Changed Everything
When I (Melissa, founder of Florist IQ) first opened my florist in Central Queensland, I thought I had pricing sorted.
Years of business experience? ✔
A love for flowers? ✔
An understanding of profit? …I thought so.
Then came Mother’s Day. The busiest, craziest, most exciting week of the year — and when I finally did the numbers, the profit just wasn’t there.
That was the moment I realised: without the right pricing tools, I was guessing… and losing money every day.
Why We Created the Free Margin Assessment Tool
I built this tool because I wish I had it when I started out.
It’s a simple, clear spreadsheet designed for florists to:
✅ See their true current margins
✅ Test “what if” scenarios to understand how changes in pricing impact profit
✅ Get clarity on the exact steps needed to grow their bottom line
The best part? It’s completely free.
All you need to do is enter your email and we’ll send it straight to your inbox.
How to Use It
- Go to your Xero or MYOB File and select the last Qtr and add in your Revenue, Cost of Goods (COGS) and your Expenses.
- Instantly see your real margin and potential profit at different pricing levels.
- Use it to set goals for your business — then let Florist IQ help you get there.
From Margin Insights to Profit Growth
Knowing your numbers is just the first step.
Florist IQ takes it further — helping you price accurately every single time so those profit goals actually happen.
No more guessing. No more undercharging. Just confidence that every sale is helping your business thrive.
💡 Get Started Now:
Enter your email, check your inbox (and spam folder just in case), and start using your free Margin Assessment Tool today.
Your flowers are beautiful — your profit should be too.
